In case you missed it, Google recently announced plans to make mobile-friendliness an even more important part of its ranking algorithm. What that means is that it’s even more important than before for your website to display well on mobile devices.
The reason for this is sound. It isn’t just Google trying to dictate changes that it wants you to make to your website. Google is reflecting the reality of how people use the Internet. Continue reading
A Tale of Two Emails
I unsubscribed from two email lists today. The very different experiences that I had offer an object lesson in how to treat subscribers—and how not to treat them.
I’m a fitness tracker. Exercise, weight, the foods I eat, how much water I drink… I track it all. It helps motivate me to get healthier.
The other day, I walked my dog to the library so I could return a book. It’s a moderate-length walk for us, a couple of miles, and was uneventful save for the fact that my phone crashed while I was using it to track my exercise. So when I got home, I had to log the walk manually. My phone still didn’t want to behave, so I fired up my laptop to use the tracking app’s web interface. What greeted me was an object lesson in usability:
Here’s a great free resource that everyone involved in any way with digital content or management should know about: free, online educational courses through Google Analytics Academy.
Yep, that’s right: free.
It makes me sad that many people don’t already know the answer to this question, but experience tells me they don’t. So consider this a public service announcement on behalf of content creators everywhere. (Yes, my writer and illustrator friends, this one’s for you.) And for those of you who already know the answer to the question, please join me in a campaign to spread the word. Continue reading
There’s a good chance that (not provided) has been among your top keywords – if not #1 – for quite some time. Moving forward, it almost certainly will be.
First of all, I just want to say the sky is not falling.
That’s how it seems in some circles these days when people talk about Google’s decision not to pass along searchers’ keywords in the data it sends to websites when people click on any Google’s search engine results. Continue reading