It makes me sad that many people don’t already know the answer to this question, but experience tells me they don’t. So consider this a public service announcement on behalf of content creators everywhere. (Yes, my writer and illustrator friends, this one’s for you.) And for those of you who already know the answer to the question, please join me in a campaign to spread the word. Continue reading
We used to be able to position ourselves above the fray. We’re objective, we’d say. We tell the story the way it really is. PR people may spin the news, but we tell it straight.
All of that’s true. And all of that’s valid. But it’s no longer the whole story.
Truth is, reporters and editors have to shoulder a share of the marketing effort these days. Continue reading
Being Both Genuine & Professional: Striking a Balance
Confession: This post was inspired by my desire to use this picture. But I do have a point to make. Continue reading
An object lesson for association and non-profit marketers
Once upon a time, there was a girl who loved stories. All kinds of stories, but especially detective stories. Growing up, she devoured every Nancy Drew and Hardy Boys mystery ever written. As she got older, she graduated to other mysteries as well: books by Tony Hillerman, Sara Paretsky, Jasper Fforde – to name only a few. A really good mystery novel was like a really good friend. Continue reading
I’ve been writing a good bit about search engine optimization lately, including a two-part series on SEO New Year’s resolutions you can make to improve your website’s performance in search listings. In the process, I decided to put together a list of my top go-to SEO resources for you as well. Continue reading