Being Both Genuine & Professional: Striking a Balance
Confession: This post was inspired by my desire to use this picture. But I do have a point to make. Continue reading
When Typos Matter
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Category Archives: Writing
Search Keywords: 7 Tips for Targeting
Photo Credit: Jeffrey Beall (www.flickr.com/denverjeffrey)
Defining the words and phrases for which you want your website to appear at or near the top of search results pages is a key part of your website’s SEO plan.
But keyword targeting is a craft – perhaps equal parts science and art. Continue reading
Storytelling and the Detective
An object lesson for association and non-profit marketers
Once upon a time, there was a girl who loved stories. All kinds of stories, but especially detective stories. Growing up, she devoured every Nancy Drew and Hardy Boys mystery ever written. As she got older, she graduated to other mysteries as well: books by Tony Hillerman, Sara Paretsky, Jasper Fforde – to name only a few. A really good mystery novel was like a really good friend. Continue reading
Favorite SEO Resources
Rolo, searching for... who knows what?
I’ve been writing a good bit about search engine optimization lately, including a two-part series on SEO New Year’s resolutions you can make to improve your website’s performance in search listings. In the process, I decided to put together a list of my top go-to SEO resources for you as well. Continue reading
Make Your Story Your Members’ Story
John Haydon had a nice, short post on his blog recently about using infographics to help tell stories. I’m a big fan of infographics, and if you use them or are considering doing so, his five tips for you are great.
But the post also makes an excellent point about all nonprofit and association communications, not just infographics. He says: Continue reading
Good Reads, Jan. 6-12, 2013
Been too busy this week to spend much time keeping up with your newsletters, RSS feeds and other news sources? Here are some of the best articles I’ve come across during the week.
Analytics & Websites
- 5 Things You Should Know about Google Analytics
- Jakob Nielsen’s 10 Best Intranets of 2013
- Facebook Under Siege: Will it Ever Grow Up?
- The Pros & Cons of Responsive Web Design
Technology
Journalism / Content
- Andrew Sullivan’s Bold Paid-Content Plan – Will it work for other bloggers?
- Nonprofit Storytelling with Infographics