iPad Use = More Email Testing Needed

email displayed on an iPadDid you know that more than half of all iPad owners would rather use their iPad to read and send email than either their phone or their computer? That’s the finding of a recent survey of U.S. iPad owners by email software provider Perion. And you need to pay attention if you rely on email marketing in any significant way. Continue reading

Tablet Users Want to See Your Whole Website… Usually

Is your website optimized for mobile users? Do you have either a separate site or a separate template for mobile users, and the ability to automatically direct visitors to the appropriate version when they arrive at the site? And does your mobile website offer a link to your full website?

If your answer to all those questions is yes… great! Unfortunately, you’re not quite done. Continue reading