Google: Pushing to make the web more mobile-friendly

MobileCarIn case you missed it, Google recently announced plans to make mobile-friendliness an even more important part of its ranking algorithm. What that means is that it’s even more important than before for your website to display well on mobile devices.

The reason for this is sound. It isn’t just Google trying to dictate changes that it wants you to make to your website. Google is reflecting the reality of how people use the Internet. Continue reading

Google Analytics: It’s not just for websites

Did you know that you can use Google Analytics to track more than just your website traffic.

It’s true. In addition to being an enterprise-quality, free website analytics platform, Google Analytics also can be used to track activity on mobile apps and even offline devices, such as point-of-sale systems. You also can connect it up to your other Google accounts – AdWords, AdSense and Webmaster Tools – so it really can give you a very good all-around picture of how your digital programs are working.

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Tips for Coding Good HTML Emails


Mobile email accessPutting together the code for an HTML email isn’t by any stretch of the imagination the same as coding a web page. Email has special constraints and special issues. The way you code it can affect everything from how it displays to recipients, to whether it gets into their inbox at all or gets flagged as possible spam.

Things are even more complicated than they used to be – and better, really, for email marketers – because it’s now possible to code emails to display one way for people who open them on a desktop/laptop and another for those who open on a mobile device. With more and more people using smartphones to access email on the go, it’s critical to make sure your emails display well on these devices. Continue reading

Mobile Apps: Sometimes Less Is More

ComScore has some interesting data on its website examining differences between iPhone and Android phone users. While user (market share) numbers are now favoring Android, iPhone owners look like a better demographic audience in some ways: a bit younger and more affluent, for example.

According to ComScore, iPhone users also seem to be more engaged with their phones, using them more frequently, more regularly, for a larger variety of purposes.

With these differences, ComScore asks, which audience is a bigger priority for your app development? If resources are tight, should you focus more on developing iPhone apps or Android apps? Continue reading