Google Analytics: It’s not just for websites

Did you know that you can use Google Analytics to track more than just your website traffic.

It’s true. In addition to being an enterprise-quality, free website analytics platform, Google Analytics also can be used to track activity on mobile apps and even offline devices, such as point-of-sale systems. You also can connect it up to your other Google accounts – AdWords, AdSense and Webmaster Tools – so it really can give you a very good all-around picture of how your digital programs are working.

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How should you measure social media success?

Here’s a hint: How should you measure the success of anything else your organization is doing?

TapeMeasuresWatermkBeth Kanter wrote an encouraging post on her blog recently, saying she believes nonprofit associations are starting to get smart about social media measurement, looking to analyze its impact rather than just chart fan/follower growth. Speaking at the recent Social Media 4 Nonprofits conference in San Francisco, she said, “I didn’t get asked ‘What are the best tools to measure followers on Twitter?’  Instead, I got asked questions about measuring the longer-term impact of social media – how do we know that our use of social media has influenced a conversion to an action or behavior change or donation?  How do we measure and track engagement to results?” Continue reading

How can you learn your website’s search keywords when Google’s secure search hides them?

There’s a good chance that (not provided) has been among your top keywords – if not #1 – for quite some time. Moving forward, it almost certainly will be.

“Thanks, Google!”

 

clouds and skyFirst of all, I just want to say the sky is not falling.

That’s how it seems in some circles these days when people talk about Google’s decision not to pass along searchers’ keywords in the data it sends to websites when people click on any Google’s search engine results. Continue reading