Did you know that you can use Google Analytics to track more than just your website traffic.
It’s true. In addition to being an enterprise-quality, free website analytics platform, Google Analytics also can be used to track activity on mobile apps and even offline devices, such as point-of-sale systems. You also can connect it up to your other Google accounts – AdWords, AdSense and Webmaster Tools – so it really can give you a very good all-around picture of how your digital programs are working.
Here’s a great free resource that everyone involved in any way with digital content or management should know about: free, online educational courses through Google Analytics Academy.
Yep, that’s right: free.
Here’s a hint: How should you measure the success of anything else your organization is doing?
Beth Kanter wrote an encouraging post on her blog recently, saying she believes nonprofit associations are starting to get smart about social media measurement, looking to analyze its impact rather than just chart fan/follower growth. Speaking at the recent Social Media 4 Nonprofits conference in San Francisco, she said, “I didn’t get asked ‘What are the best tools to measure followers on Twitter?’ Instead, I got asked questions about measuring the longer-term impact of social media – how do we know that our use of social media has influenced a conversion to an action or behavior change or donation? How do we measure and track engagement to results?” Continue reading
There’s a good chance that (not provided) has been among your top keywords – if not #1 – for quite some time. Moving forward, it almost certainly will be.
First of all, I just want to say the sky is not falling.
That’s how it seems in some circles these days when people talk about Google’s decision not to pass along searchers’ keywords in the data it sends to websites when people click on any Google’s search engine results. Continue reading
Wondering how your Facebook page’s performance compares against other pages? The social media analytics firm Quintly just released some interesting benchmark data that you can use for comparison purposes. Continue reading
Looking for information on how much of the traffic to your website comes in via mobile devices? This is one of the basic default reports that Google Analytics offers, and it’s easy to find. Just follow these steps. Continue reading