Give Credit. Take Blame.

StopSign-OldSeth Godin recently wrote of the importance of owning responsibility for your mistakes and sharing credit for successes. He focused on use of the pronouns “I”, “you” and “we,” and when each is most appropriate. Example: Instead of saying “I” when announcing a success, he suggests using “we.” Continue reading

How should you measure social media success?

Here’s a hint: How should you measure the success of anything else your organization is doing?

TapeMeasuresWatermkBeth Kanter wrote an encouraging post on her blog recently, saying she believes nonprofit associations are starting to get smart about social media measurement, looking to analyze its impact rather than just chart fan/follower growth. Speaking at the recent Social Media 4 Nonprofits conference in San Francisco, she said, “I didn’t get asked ‘What are the best tools to measure followers on Twitter?’  Instead, I got asked questions about measuring the longer-term impact of social media – how do we know that our use of social media has influenced a conversion to an action or behavior change or donation?  How do we measure and track engagement to results?” Continue reading

9 Ways to Boost Lagging Event Registration…

… Without Discounting Prices

convention-textureThere’s an interesting article this week on the Stronger by Association blog listing several good reasons why lagging registration should NOT prompt associations to discount their event registration fees. But if you’re faced with low registration levels for your upcoming conference, what other tactics can you use to boost those numbers? Here are a few ideas: Continue reading