In case you missed it, Google recently announced plans to make mobile-friendliness an even more important part of its ranking algorithm. What that means is that it’s even more important than before for your website to display well on mobile devices.
The reason for this is sound. It isn’t just Google trying to dictate changes that it wants you to make to your website. Google is reflecting the reality of how people use the Internet. Continue reading
"April is the cruellest month, ..."
Nearly every year on April 1, I re-read T.S. Eliot’s “The Waste Land.” It’s one of my favorite poems, and while I pay homage to it by quoting and requoting lines from it in conversation year-round, I also like to sit down and read it through periodically. The opening line, quoted above, is of course why I choose April 1 for this pleasure. (Also, April is National Poetry Month, so there’s another reason, though not the one that drives me.)