Did you know that you can use Google Analytics to track more than just your website traffic.
It’s true. In addition to being an enterprise-quality, free website analytics platform, Google Analytics also can be used to track activity on mobile apps and even offline devices, such as point-of-sale systems. You also can connect it up to your other Google accounts – AdWords, AdSense and Webmaster Tools – so it really can give you a very good all-around picture of how your digital programs are working.
Here’s a great free resource that everyone involved in any way with digital content or management should know about: free, online educational courses through Google Analytics Academy.
Yep, that’s right: free.
The Pew Research Center has a new study out showing that a good portion of Americans get news from Facebook, although that’s generally not what motivates them to visit the social network in the first place. In other words, Facebook is largely an accidental news source. Continue reading
Here’s a hint: How should you measure the success of anything else your organization is doing?
Beth Kanter wrote an encouraging post on her blog recently, saying she believes nonprofit associations are starting to get smart about social media measurement, looking to analyze its impact rather than just chart fan/follower growth. Speaking at the recent Social Media 4 Nonprofits conference in San Francisco, she said, “I didn’t get asked ‘What are the best tools to measure followers on Twitter?’ Instead, I got asked questions about measuring the longer-term impact of social media – how do we know that our use of social media has influenced a conversion to an action or behavior change or donation? How do we measure and track engagement to results?” Continue reading
Quick challenge: Do you know …
- What are the image dimensions for cover photos on LinkedIn pages? How about Facebook, YouTube and Google+ photo dimensions?
- How many characters can a LinkedIn post contain without getting truncated and cut off in followers’ news feeds?
- Does your Facebook profile photo (that’s the little one that displays as your icon in news feeds) display at the same size that you upload it?
- Photos you share on Facebook can display at any of three sizes in the news feed. What are they? Continue reading
It makes me sad that many people don’t already know the answer to this question, but experience tells me they don’t. So consider this a public service announcement on behalf of content creators everywhere. (Yes, my writer and illustrator friends, this one’s for you.) And for those of you who already know the answer to the question, please join me in a campaign to spread the word. Continue reading