Seth Godin recently wrote of the importance of owning responsibility for your mistakes and sharing credit for successes. He focused on use of the pronouns “I”, “you” and “we,” and when each is most appropriate. Example: Instead of saying “I” when announcing a success, he suggests using “we.” Continue reading
A Tale of Two Emails
I unsubscribed from two email lists today. The very different experiences that I had offer an object lesson in how to treat subscribers—and how not to treat them.
I’ve recently seen my first–and second–operas, and I have tickets for two more. I don’t know yet if I’m really an opera fan.
Here’s a hint: How should you measure the success of anything else your organization is doing?
Beth Kanter wrote an encouraging post on her blog recently, saying she believes nonprofit associations are starting to get smart about social media measurement, looking to analyze its impact rather than just chart fan/follower growth. Speaking at the recent Social Media 4 Nonprofits conference in San Francisco, she said, “I didn’t get asked ‘What are the best tools to measure followers on Twitter?’ Instead, I got asked questions about measuring the longer-term impact of social media – how do we know that our use of social media has influenced a conversion to an action or behavior change or donation? How do we measure and track engagement to results?” Continue reading
- What are the image dimensions for cover photos on LinkedIn pages? How about Facebook, YouTube and Google+ photo dimensions?
- How many characters can a LinkedIn post contain without getting truncated and cut off in followers’ news feeds?
- Does your Facebook profile photo (that’s the little one that displays as your icon in news feeds) display at the same size that you upload it?
- Photos you share on Facebook can display at any of three sizes in the news feed. What are they? Continue reading
… Without Discounting Prices
There’s an interesting article this week on the Stronger by Association blog listing several good reasons why lagging registration should NOT prompt associations to discount their event registration fees. But if you’re faced with low registration levels for your upcoming conference, what other tactics can you use to boost those numbers? Here are a few ideas: Continue reading