Usability fail

I’m going to the theater next weekend. It’s kind of a miracle that I was able to buy tickets.

There’s no ticket scarcity that I know of. It’s not “Hamilton” I’m seeing but a very small show presenting a series of 5-minute plays focusing on themes related to digital privacy; it’s part of a series of local productions sponsored worldwide by the nonprofit Goethe Institut.

What makes it amazing that I’m able to attend is the website usability fail I had to get past in order to buy tickets. It was one of the worst digital user experiences I’ve had in a long time — and it turned out to be caused by one simple error. Continue reading

Give Credit. Take Blame.

StopSign-OldSeth Godin recently wrote of the importance of owning responsibility for your mistakes and sharing credit for successes. He focused on use of the pronouns “I”, “you” and “we,” and when each is most appropriate. Example: Instead of saying “I” when announcing a success, he suggests using “we.” Continue reading

How should you measure social media success?

Here’s a hint: How should you measure the success of anything else your organization is doing?

TapeMeasuresWatermkBeth Kanter wrote an encouraging post on her blog recently, saying she believes nonprofit associations are starting to get smart about social media measurement, looking to analyze its impact rather than just chart fan/follower growth. Speaking at the recent Social Media 4 Nonprofits conference in San Francisco, she said, “I didn’t get asked ‘What are the best tools to measure followers on Twitter?’  Instead, I got asked questions about measuring the longer-term impact of social media – how do we know that our use of social media has influenced a conversion to an action or behavior change or donation?  How do we measure and track engagement to results?” Continue reading

Get the right image sizes and character counts for social media

TwitterQuick challenge: Do you know …

  • What are the image dimensions for cover photos on LinkedIn pages? How about Facebook, YouTube and Google+ photo dimensions?
  • How many characters can a  LinkedIn post contain without getting truncated and cut off in followers’ news feeds?
  • Does your Facebook profile photo (that’s the little one that displays as your icon in news feeds) display at the same size that you upload it?
  • Photos you share on Facebook can display at any of three sizes in the news feed. What are they? Continue reading