Bing and Fox: Beware the Company You Keep

Obama waves State of the Union 2011

Photo Credit: Executive Office of the President of the United States (Creative Commons)


This is not a political rant. It’s not even really about politics. You’ll have to trust me on that because it’s probably going to seem very political at first. But really this is about trust, and about relationships. Continue reading

Associations: Can You Think Like a Library?

Library

Photo Credit: Library by SLU Madrid Campus, on Flickr

The good folks at the Pew Research Center recently did a study in which they asked Americans whether they would be interested in using various technology-based new services from their public libraries. The study found what Pew termed mixed results. There was not an overwhelming majority of respondents begging for any specific service, but the study found significant interest in all of the options. At least a quarter of respondents indicated interest in using each of the suggested services.

There are lessons in this for those of us who work with associations. Continue reading

Declining Facebook usage? Calm down.

There’s a lot of buzz right now about a recent Pew study showing that it’s not terribly uncommon for Facebook users to “take a break” from the site for some period of time. Most of the articles I’ve seen frame the report in the context of showing declining interest in Facebook; several go a step further and cite it as showing that Facebook has little potential to keep growing in the future. The headline on Associations Now asks, “Is Facebook fading?”

My take? Yes, people are starting to take breaks from Facebook. But this is a natural after-effect of the phenomenal growth the network has seen in recent years. Continue reading

Storytelling and the Detective

An object lesson for association and non-profit marketers

CD booksOnce upon a time, there was a girl who loved stories. All kinds of stories, but especially detective stories. Growing up, she devoured every Nancy Drew and Hardy Boys mystery ever written. As she got older, she graduated to other mysteries as well: books by Tony Hillerman, Sara Paretsky, Jasper Fforde – to name only a few. A really good mystery novel was like a really good friend. Continue reading