Cleanliness Is Next to… Effectiveness?

Antique filing cabinet

Behold...the antique oak filing cabinet that was handed down to me by my mother. Will I be more productive now that I can see the top of it?

I’m cleaning my home workspace to make room – well, honestly, to make it presentable – for an exchange student who is coming to stay with my family in a couple of weeks. Our house is a small one, and my home office space is at one end of our spare bedroom. It includes the family filing cabinet and a desk, in addition to my computer table, and stuff tends to accumulate. A lot of stuff. I’m too embarrassed to tell you how much stuff, but it’s honestly enough to justify the term “anal-expulsive”. ‘Nuff said. Continue reading

Good Reads, Feb. 9-15, 2013

Australian Cattledog with a good bok (The Good Son)I love a week when I have a chance to read. I don’t mean books, because the truth is I almost always make time for them, no matter what. I’m talking here about articles, blog posts, the news – you know, the stuff that comes to you 24/7 via the Interwebs.

It’s been a good week for me in that regard. I’ve made time to look at my RSS reader and open a good percentage of my email newsletters. Now’s the time when you get to reap the benefit of that with me. Here are some of the best articles I came across this week. Continue reading

How To: Use Advanced Segments in Google Analytics

Google Analytics advanced segmentsGoogle Analytics is a very powerful tool that can help you understand how people use your website. One of the more powerful options it offers is the ability to segment your audience in different ways, to see how various types of visitors interact with your site.

There are lots of ways in which this can help you. With the rising use of mobile devices to access the Internet, one segment of your audience that should particularly interest you is the subset of visitors who come to your site on a mobile device. With advanced segments, Google Analytics lets you look specifically at mobile traffic. Or you can drill down even further – to look, for example, only at visits from tablet users or those from people using iPhones. Another segment that can be especially valuable to look at is users who come to your site from search engines; Continue reading

Mobile: Is Your Website Ready?

smartphoneMy inbox is full of mobile data today, and it seems that it has been all week. Everywhere I look, there’s more evidence that mobile devices still continue to increase in importance for Americans (just when you thought that mobile couldn’t get any bigger!). Here’s just a sampling of the headlines:

Valentine’s Love from a Journalist turned Web Strategist

Antique shop ValentineYes, it’s Valentine’s Day. And that has me thinking about the things I love as a professional, things that make my life richer or easier or both. As a journalist turned website and electronic communications strategist, it’s a fairly wide-ranging list. Here are just a few of the things I really am appreciating today: Continue reading

iPad Use = More Email Testing Needed

email displayed on an iPadDid you know that more than half of all iPad owners would rather use their iPad to read and send email than either their phone or their computer? That’s the finding of a recent survey of U.S. iPad owners by email software provider Perion. And you need to pay attention if you rely on email marketing in any significant way. Continue reading