Photo Credit: Jeffrey Beall (www.flickr.com/denverjeffrey)
Defining the words and phrases for which you want your website to appear at or near the top of search results pages is a key part of your website’s SEO plan.
But keyword targeting is a craft – perhaps equal parts science and art. Continue reading
Google Analytics is a very powerful tool that can help you understand how people use your website. One of the more powerful options it offers is the ability to segment your audience in different ways, to see how various types of visitors interact with your site.
There are lots of ways in which this can help you. With the rising use of mobile devices to access the Internet, one segment of your audience that should particularly interest you is the subset of visitors who come to your site on a mobile device. With advanced segments, Google Analytics lets you look specifically at mobile traffic. Or you can drill down even further – to look, for example, only at visits from tablet users or those from people using iPhones. Another segment that can be especially valuable to look at is users who come to your site from search engines; Continue reading
My inbox is full of mobile data today, and it seems that it has been all week. Everywhere I look, there’s more evidence that mobile devices still continue to increase in importance for Americans (just when you thought that mobile couldn’t get any bigger!). Here’s just a sampling of the headlines:
Yes, it’s Valentine’s Day. And that has me thinking about the things I love as a professional, things that make my life richer or easier or both. As a journalist turned website and electronic communications strategist, it’s a fairly wide-ranging list. Here are just a few of the things I really am appreciating today: Continue reading
Have you ever noticed that spam is cyclical? Not just in terms of the topics covered (or should I say products promoted?), but also in terms of the quality. Continue reading
Once again, the weekend has rolled around, and if you’re anything like me you’ll find yourself feeling behind on your reading and wondering what news and other interesting info you might have missed during the week. To help, here are some of the best articles I’ve come across this week: Continue reading