Good Reads, Feb. 16-22, 2013

There’s a little bit of something for everyone in here this week. Lots of technology and marketing, of course – email tips, writing advice, great information on Google’s search algorithm for Google News – but there are some really good reads around bigger themes as well. Themes like innovation (new ways to think about association membership, and the direction technology will take in the near future, for example). Continue reading

Good Reads, Feb. 9-15, 2013

Australian Cattledog with a good bok (The Good Son)I love a week when I have a chance to read. I don’t mean books, because the truth is I almost always make time for them, no matter what. I’m talking here about articles, blog posts, the news – you know, the stuff that comes to you 24/7 via the Interwebs.

It’s been a good week for me in that regard. I’ve made time to look at my RSS reader and open a good percentage of my email newsletters. Now’s the time when you get to reap the benefit of that with me. Here are some of the best articles I came across this week. Continue reading

Bing and Fox: Beware the Company You Keep

Obama waves State of the Union 2011

Photo Credit: Executive Office of the President of the United States (Creative Commons)


This is not a political rant. It’s not even really about politics. You’ll have to trust me on that because it’s probably going to seem very political at first. But really this is about trust, and about relationships. Continue reading

Associations: Can You Think Like a Library?

Library

Photo Credit: Library by SLU Madrid Campus, on Flickr

The good folks at the Pew Research Center recently did a study in which they asked Americans whether they would be interested in using various technology-based new services from their public libraries. The study found what Pew termed mixed results. There was not an overwhelming majority of respondents begging for any specific service, but the study found significant interest in all of the options. At least a quarter of respondents indicated interest in using each of the suggested services.

There are lessons in this for those of us who work with associations. Continue reading

Storytelling and the Detective

An object lesson for association and non-profit marketers

CD booksOnce upon a time, there was a girl who loved stories. All kinds of stories, but especially detective stories. Growing up, she devoured every Nancy Drew and Hardy Boys mystery ever written. As she got older, she graduated to other mysteries as well: books by Tony Hillerman, Sara Paretsky, Jasper Fforde – to name only a few. A really good mystery novel was like a really good friend. Continue reading