How can you learn your website’s search keywords when Google’s secure search hides them?

There’s a good chance that (not provided) has been among your top keywords – if not #1 – for quite some time. Moving forward, it almost certainly will be.

“Thanks, Google!”

 

clouds and skyFirst of all, I just want to say the sky is not falling.

That’s how it seems in some circles these days when people talk about Google’s decision not to pass along searchers’ keywords in the data it sends to websites when people click on any Google’s search engine results. Continue reading

What Matters Most for Search Engine Rank?

Moz, formerly known as SEOmoz, released its 2013 ranking of search engine optimization factors this week, which is a very big deal to people involved in SEO. Moz surveyed 120 search marketing experts for the study, and also did data analysis of more than 17,000 keyword search results to gauge how 80-plus search ranking factors actually correlate with high placement in search results.

MozPullQuoteI’m just starting to dig into some of it now (late on a Friday; yes, this is how I spend my weekends), and I’m going to be digesting and learning from it for quite some time. But here are some interesting key points that have jumped out already: Continue reading

9 Ways to Boost Lagging Event Registration…

… Without Discounting Prices

convention-textureThere’s an interesting article this week on the Stronger by Association blog listing several good reasons why lagging registration should NOT prompt associations to discount their event registration fees. But if you’re faced with low registration levels for your upcoming conference, what other tactics can you use to boost those numbers? Here are a few ideas: Continue reading