ComScore has some interesting data on its website examining differences between iPhone and Android phone users. While user (market share) numbers are now favoring Android, iPhone owners look like a better demographic audience in some ways: a bit younger and more affluent, for example.
According to ComScore, iPhone users also seem to be more engaged with their phones, using them more frequently, more regularly, for a larger variety of purposes.
With these differences, ComScore asks, which audience is a bigger priority for your app development? If resources are tight, should you focus more on developing iPhone apps or Android apps? Continue reading
Beth Kanter posted an interesting question on Facebook today, asking people if they track referrals to their website from social media. I am amazed by how many people don’t do this, especially because it is phenomenally easy using Google Analytics. Continue reading
It’s that time of the week: Saturday morning. And that can only mean one thing: It’s time for the weekly roundup of my favorite articles I’ve come across this week. Enjoy! Continue reading
Being Both Genuine & Professional: Striking a Balance
Confession: This post was inspired by my desire to use this picture. But I do have a point to make. Continue reading
I’m more than a bit behind in my reading, and trying to catch up. Today, I opened up a nearly year-old journal for association professionals and came across an article on mobile apps that included this quote:
"Associations cannot rely on
an 'if you build it, they will
come' strategy to promote