There’s a good chance that (not provided) has been among your top keywords – if not #1 – for quite some time. Moving forward, it almost certainly will be.
First of all, I just want to say the sky is not falling.
That’s how it seems in some circles these days when people talk about Google’s decision not to pass along searchers’ keywords in the data it sends to websites when people click on any Google’s search engine results. Continue reading
Wondering how your Facebook page’s performance compares against other pages? The social media analytics firm Quintly just released some interesting benchmark data that you can use for comparison purposes. Continue reading
Moz, formerly known as SEOmoz, released its 2013 ranking of search engine optimization factors this week, which is a very big deal to people involved in SEO. Moz surveyed 120 search marketing experts for the study, and also did data analysis of more than 17,000 keyword search results to gauge how 80-plus search ranking factors actually correlate with high placement in search results.
I’m just starting to dig into some of it now (late on a Friday; yes, this is how I spend my weekends), and I’m going to be digesting and learning from it for quite some time. But here are some interesting key points that have jumped out already: Continue reading
Image by Erich Ferdinand – Creative Commons
I’ve been thinking a good bit about the recent discussions surrounding whether lurkers have any value in an online community, and I have to weigh in on the side of lurkers – at least in association and non-profit communities. Continue reading
… Without Discounting Prices
There’s an interesting article this week on the Stronger by Association blog listing several good reasons why lagging registration should NOT prompt associations to discount their event registration fees. But if you’re faced with low registration levels for your upcoming conference, what other tactics can you use to boost those numbers? Here are a few ideas: Continue reading