Welcome to my weekend. Settle in with a hot cup of coffee (or tea; I tend to split my weekends between the two), and catch up on your reading. Here to help, some of the best articles I’ve seen this week, with an emphasis on the association/nonprofit and communications worlds.
Technology
Associations
It’s Time for Associations to Transform
Social Media Metrics for Federal Agencies (Associations, too!)
Cultivating Engagement: What Was the Catalyst?
Road to Relevance: 5 Strategies for a Competitive Association
Are Clickable Images Hurting Your Email Clickthroughs?
Social Media
Don’t Overreact to Twitter – Pew Study
4 Ways Nonprofits Can Use LinkedIn