There’s a little bit of something for everyone in here this week. Lots of technology and marketing, of course – email tips, writing advice, great information on Google’s search algorithm for Google News – but there are some really good reads around bigger themes as well. Themes like innovation (new ways to think about association membership, and the direction technology will take in the near future, for example). Continue reading
I saw a really good follow-up article today regarding that recent Pew report that showed it isn’t uncommon for people to take a break from their social media accounts. You know the study – the one that has so many people gnashing their teeth and saying that Facebook usage is falling off. Continue reading
Photo Credit: Jeffrey Beall (www.flickr.com/denverjeffrey)
Defining the words and phrases for which you want your website to appear at or near the top of search results pages is a key part of your website’s SEO plan.
But keyword targeting is a craft – perhaps equal parts science and art. Continue reading
Behold...the antique oak filing cabinet that was handed down to me by my mother. Will I be more productive now that I can see the top of it?
I’m cleaning my home workspace to make room – well, honestly, to make it presentable – for an exchange student who is coming to stay with my family in a couple of weeks. Our house is a small one, and my home office space is at one end of our spare bedroom. It includes the family filing cabinet and a desk, in addition to my computer table, and stuff tends to accumulate. A lot of stuff. I’m too embarrassed to tell you how much stuff, but it’s honestly enough to justify the term “anal-expulsive”. ‘Nuff said. Continue reading
I love a week when I have a chance to read. I don’t mean books, because the truth is I almost always make time for them, no matter what. I’m talking here about articles, blog posts, the news – you know, the stuff that comes to you 24/7 via the Interwebs.
It’s been a good week for me in that regard. I’ve made time to look at my RSS reader and open a good percentage of my email newsletters. Now’s the time when you get to reap the benefit of that with me. Here are some of the best articles I came across this week. Continue reading
Google Analytics is a very powerful tool that can help you understand how people use your website. One of the more powerful options it offers is the ability to segment your audience in different ways, to see how various types of visitors interact with your site.
There are lots of ways in which this can help you. With the rising use of mobile devices to access the Internet, one segment of your audience that should particularly interest you is the subset of visitors who come to your site on a mobile device. With advanced segments, Google Analytics lets you look specifically at mobile traffic. Or you can drill down even further – to look, for example, only at visits from tablet users or those from people using iPhones. Another segment that can be especially valuable to look at is users who come to your site from search engines; Continue reading