I haven’t had a lot of extra time on my hands this week. I spent the first two days of the week homebound with the flu, and there’s been a lot going on since then. I did, though, come across a few particularly interesting articles. Supplement your own reading with some of these: Continue reading
Declining Facebook usage? Calm down.
There’s a lot of buzz right now about a recent Pew study showing that it’s not terribly uncommon for Facebook users to “take a break” from the site for some period of time. Most of the articles I’ve seen frame the report in the context of showing declining interest in Facebook; several go a step further and cite it as showing that Facebook has little potential to keep growing in the future. The headline on Associations Now asks, “Is Facebook fading?”
My take? Yes, people are starting to take breaks from Facebook. But this is a natural after-effect of the phenomenal growth the network has seen in recent years. Continue reading
Storytelling and the Detective
An object lesson for association and non-profit marketers
Once upon a time, there was a girl who loved stories. All kinds of stories, but especially detective stories. Growing up, she devoured every Nancy Drew and Hardy Boys mystery ever written. As she got older, she graduated to other mysteries as well: books by Tony Hillerman, Sara Paretsky, Jasper Fforde – to name only a few. A really good mystery novel was like a really good friend. Continue reading
Saying You’re Sorry: A Lesson from Mini
It’s never easy when you’ve made a mistake. Do you fess up publicly and apologize? Try to make things better? Or do you keep quiet and hope the error goes unnoticed? Continue reading
Good Reads, Jan. 13-19, 2013
Once again, the weekend has rolled around, and if you’re anything like me you’ll find yourself feeling behind on your reading and wondering what news and other interesting info you might have missed during the week. To help, here are some of the best articles I’ve come across this week: Continue reading
Favorite SEO Resources

Rolo, searching for... who knows what?
I’ve been writing a good bit about search engine optimization lately, including a two-part series on SEO New Year’s resolutions you can make to improve your website’s performance in search listings. In the process, I decided to put together a list of my top go-to SEO resources for you as well. Continue reading