Declining Facebook usage? Calm down.

There’s a lot of buzz right now about a recent Pew study showing that it’s not terribly uncommon for Facebook users to “take a break” from the site for some period of time. Most of the articles I’ve seen frame the report in the context of showing declining interest in Facebook; several go a step further and cite it as showing that Facebook has little potential to keep growing in the future. The headline on Associations Now asks, “Is Facebook fading?”

My take? Yes, people are starting to take breaks from Facebook. But this is a natural after-effect of the phenomenal growth the network has seen in recent years. Continue reading

Storytelling and the Detective

An object lesson for association and non-profit marketers

CD booksOnce upon a time, there was a girl who loved stories. All kinds of stories, but especially detective stories. Growing up, she devoured every Nancy Drew and Hardy Boys mystery ever written. As she got older, she graduated to other mysteries as well: books by Tony Hillerman, Sara Paretsky, Jasper Fforde – to name only a few. A really good mystery novel was like a really good friend. Continue reading