Category Archives: Associations/Non-profits

Tips to Improve Your Website Submission Forms

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Declaration of Intention for Albert EinsteinIs it easy for people to give you the information you need?

Do you have submission forms on your website? Chances are you do. And if your website is an integral part of a thriving organization (and no doubt it is!), chances also are good that those forms enable or support some pretty important functions. They may capture information about your members or donors, get email addresses you need to communicate with people, or even collect money – membership dues, donations, payment for products. Continue reading →

Rebranding vs. Reinventing

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Does Your Organization Need More than a New Paint Job?

Rusting Fire Hydrant - Red/Blue
The editorial director of the Harvard Business Review Group, Justin Fox, wrote an interesting commentary last week about the Republican Party’s attempt to rebrand itself in order to become more attractive to minority voters and other groups. Rebranding, Fox argued, wouldn’t go nearly far enough to address the party’s problems. “The GOP needs a new product, not a new brand,” he wrote.

No matter your politics or opinion of the GOP, Fox’s article is worth reading. His perspective on the party’s troubles has a lot of application to the challenges many associations face as well. Continue reading →