Storytelling and the Detective

An object lesson for association and non-profit marketers

CD booksOnce upon a time, there was a girl who loved stories. All kinds of stories, but especially detective stories. Growing up, she devoured every Nancy Drew and Hardy Boys mystery ever written. As she got older, she graduated to other mysteries as well: books by Tony Hillerman, Sara Paretsky, Jasper Fforde – to name only a few. A really good mystery novel was like a really good friend. Continue reading

Moving to Feedburner? Don’t Lose Your RSS Followers

Is it time for your RSS feed to make the leap to Feedburner? It’s a great tool that can give you important analytics to help you see the success (we hope) and value of your RSS feeds.

So if you don’t already use it, you definitely should consider doing so. But if and when you do, I beg you to take one really important step to keep from losing your committed followers: Let them know that your feed has moved. Continue reading

Larger Facebook Link Previews: Make Them Work for You

Facebook reportedly is preparing to roll out a new News Feed display that boosts the size of link previews, making them more prominent in comparison with other content. Inside Facebook reports that the link preview is increasing from 90×90 pixels to 154 by 154 pixels. The rollout reportedly began today – although I don’t yet see it in my News Feed.

It will be interesting to see how this affects users’ interactions with shared links. Continue reading