My inner journalist has come out this week. I’ve been doing a deep dive in the waters where I first swam professionally – reading and reading and reading about the news business. The topics: new technology initiatives, marketing and business case studies, paid content, mobile news strategy, all kinds of good stuff. Continue reading
Welcome to my weekend. Settle in with a hot cup of coffee (or tea; I tend to split my weekends between the two), and catch up on your reading. Here to help, some of the best articles I’ve seen this week, with an emphasis on the association/nonprofit and communications worlds. Continue reading
Photo: Library of Congress (Creative Commons)
I can’t let International Women’s Day pass unmentioned.
I’ve been thinking today about women I have loved and respected, women who have helped me in my personal life and my career, women I have joined forces with to do good in the world, women who amaze me.
I also have been thinking about all the stories and books we read about how mean girls can be – and while I’m not saying that isn’t true, I have been contrasting that with how amazingly supportive and helpful women can be.
I hope everyone has taken a little time today to think about important women in their lives and in their worlds.To take you past the personal, and inspire you to think about the larger issues that face women around the world, I want to share this fabulous interactive infographic mapping women’s political rights around the world.
Dear Technology Company:ComScore has some interesting data on its website examining differences between iPhone and Android phone users. While user (market share) numbers are now favoring Android, iPhone owners look like a better demographic audience in some ways: a bit younger and more affluent, for example.
According to ComScore, iPhone users also seem to be more engaged with their phones, using them more frequently, more regularly, for a larger variety of purposes.
With these differences, ComScore asks, which audience is a bigger priority for your app development? If resources are tight, should you focus more on developing iPhone apps or Android apps? Continue reading
Beth Kanter posted an interesting question on Facebook today, asking people if they track referrals to their website from social media. I am amazed by how many people don’t do this, especially because it is phenomenally easy using Google Analytics. Continue reading