Putting together the code for an HTML email isn’t by any stretch of the imagination the same as coding a web page. Email has special constraints and special issues. The way you code it can affect everything from how it displays to recipients, to whether it gets into their inbox at all or gets flagged as possible spam.
Things are even more complicated than they used to be – and better, really, for email marketers – because it’s now possible to code emails to display one way for people who open them on a desktop/laptop and another for those who open on a mobile device. With more and more people using smartphones to access email on the go, it’s critical to make sure your emails display well on these devices. Continue reading
Looking for information on how much of the traffic to your website comes in via mobile devices? This is one of the basic default reports that Google Analytics offers, and it’s easy to find. Just follow these steps. 
