Author Archives: Kim Kishbaugh

What Matters Most for Search Engine Rank?

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Moz, formerly known as SEOmoz, released its 2013 ranking of search engine optimization factors this week, which is a very big deal to people involved in SEO. Moz surveyed 120 search marketing experts for the study, and also did data analysis of more than 17,000 keyword search results to gauge how 80-plus search ranking factors actually correlate with high placement in search results.

MozPullQuoteI’m just starting to dig into some of it now (late on a Friday; yes, this is how I spend my weekends), and I’m going to be digesting and learning from it for quite some time. But here are some interesting key points that have jumped out already: Continue reading →

9 Ways to Boost Lagging Event Registration…

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… Without Discounting Prices

convention-textureThere’s an interesting article this week on the Stronger by Association blog listing several good reasons why lagging registration should NOT prompt associations to discount their event registration fees. But if you’re faced with low registration levels for your upcoming conference, what other tactics can you use to boost those numbers? Here are a few ideas: Continue reading →

It doesn’t matter how popular video is…

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video2… if your video isn’t any good.

Who among us hasn’t seen a video about how important video is? Who hasn’t seen infographics and charts and tables on the subject? (Not lately? There’s one at the bottom of this post.) Who hasn’t seen article after article (after article) about how important it is to include video in your marketing strategy or content strategy or digital strategy? Just for fun sometime, take a look at YouTube’s own usage data in its press room.

But now, let’s talk about the dark side of that data. Continue reading →

Reporters and Editors: You’re Marketers Now (Like it or Not)

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Keyboards/kimkishbaughThe lines have blurred for reporters and editors these days.

We used to be able to position ourselves above the fray. We’re objective, we’d say. We tell the story the way it really is. PR people may spin the news, but we tell it straight.

All of that’s true. And all of that’s valid. But it’s no longer the whole story.

Truth is, reporters and editors have to shoulder a share of the marketing effort these days. Continue reading →