ComScore has some interesting data on its website examining differences between iPhone and Android phone users. While user (market share) numbers are now favoring Android, iPhone owners look like a better demographic audience in some ways: a bit younger and more affluent, for example.
According to ComScore, iPhone users also seem to be more engaged with their phones, using them more frequently, more regularly, for a larger variety of purposes.
With these differences, ComScore asks, which audience is a bigger priority for your app development? If resources are tight, should you focus more on developing iPhone apps or Android apps? Continue reading
Beth Kanter posted an interesting question on Facebook today, asking people if they track referrals to their website from social media. I am amazed by how many people don’t do this, especially because it is phenomenally easy using Google Analytics. 
It’s that time of the week: Saturday morning. And that can only mean one thing: It’s time for the weekly roundup of my favorite articles I’ve come across this week. Enjoy!