I’ve written several posts about blog spam, but most have been light-hearted ditties turning spam comments I’ve received into silly poems. So today, let’s take a more serious look at comment spam, to help you keep it from getting posted on your organization’s website. Continue reading
Confession: This post was inspired by my desire to use this picture. But I do have a point to make. Continue reading
I’m more than a bit behind in my reading, and trying to catch up. Today, I opened up a nearly year-old journal for association professionals and came across an article on mobile apps that included this quote:
"Associations cannot rely on an 'if you build it, they will come' strategy to promote their apps."
There’s a little bit of something for everyone in here this week. Lots of technology and marketing, of course – email tips, writing advice, great information on Google’s search algorithm for Google News – but there are some really good reads around bigger themes as well. Themes like innovation (new ways to think about association membership, and the direction technology will take in the near future, for example). Continue reading
I saw a really good follow-up article today regarding that recent Pew report that showed it isn’t uncommon for people to take a break from their social media accounts. You know the study – the one that has so many people gnashing their teeth and saying that Facebook usage is falling off. Continue reading
Photo Credit: Jeffrey Beall (www.flickr.com/denverjeffrey)
Defining the words and phrases for which you want your website to appear at or near the top of search results pages is a key part of your website’s SEO plan.
But keyword targeting is a craft – perhaps equal parts science and art. Continue reading